What happens when potential customers reach out to your business after hours? For most small businesses, the answer is nothing—and it's costing them thousands in lost revenue. 

Dean Steinman, founder of Presentation Multimedia, reveals the shocking truth about response time on this eye-opening episode. "If somebody fills out a form and you don't get back to them within eight minutes, they're going to somebody else," Dean explains, sharing how his agency has developed automation systems that have increased client sales by 30-40%.

Drawing from 25+ years of digital marketing expertise since building his first website in 1996, Dean breaks down the evolution of customer acquisition strategies that actually work in today's crowded marketplace. He dispels common misconceptions about digital advertising, explaining the critical differences between pay-per-click campaigns and impression-based marketing—and why most businesses need both.

The conversation takes a fascinating turn when Dean reveals how the traditional "rule of seven" marketing touches has now become the "rule of eighteen" due to increased digital noise. "The average person has to see your ad 18 times before it even resonates," he notes, explaining why so many businesses give up on marketing too soon.

Perhaps most valuable is Dean's breakdown of how businesses can leverage AI tools like ChatGPT to attract new customers—including how one NYC dental practice landed a $7,000 patient directly through an AI recommendation. From reputation management strategies to podcast marketing, this episode delivers actionable insights for any business owner feeling overwhelmed by today's complex marketing landscape.

Ready to stop leaving money on the table? Connect with Dean at presentationmultimedia.com to discover how automation and strategic marketing can transform your business growth.

Presentation Multimedia

Dean Steinman

Presentation Multimedia
8 John Walsh Blvd #323, Peekskill, NY 10566
(914) 788-1555
[email protected]
presentationmultimedia.com