Michael Donofrio's fitness journey wasn't always picture-perfect. After failing his NASM certification twice in his early twenties, many would have given up. Instead, he pivoted, obtained an alternative certification, and began building what would become Donofrio Fitness—now a thriving studio in Mahwah, New Jersey celebrating its sixth year in business.

What makes this fitness community special is Michael's approach to training. Breaking free from rigid methodologies, he creates dynamic workouts that borrow from various disciplines. One day might feature a CrossFit-inspired AMRAP (As Many Rounds As Possible), while another focuses on boxing technique or strength supersets. This variety keeps members engaged and continually challenging their bodies in new ways.

The studio primarily serves adults aged 30-50 through both group classes and personal training, with classes starting as early as 5 AM to accommodate working professionals. Recently, Michael has expanded into youth programming, offering specialized classes for children 8-13 that focus on proper technique and age-appropriate strength development—a growing area of his business that fills an important need in the community.

Beyond the workouts, what truly distinguishes Donofrio Fitness is the sense of belonging Michael has cultivated. "I love seeing the same people every day," he shares, "knowing they believe in and trust me." Some clients have been with him for over a decade, forming the backbone of his business. This loyalty, combined with strategic use of social media and community involvement through local events, has helped the studio weather the inevitable challenges of small business ownership.

Michael's story reminds us that success often comes not from perfect beginnings but from persistence through failures and a willingness to adapt. Download the Donofrio Fitness app or visit www.donofriofitness.com to experience this unique approach to fitness for yourself.

Donofrio Fitness

Mike Donofrio

370 Franklin Turnpike Mahwah, NJ 07430

(973) 897-3912

[email protected]

Donofriofitness.com