Imagine waking up on your birthday to discover your front lawn has been transformed into a massive personalized celebration display – complete with custom signs featuring your favorite hobbies and interests. That's the world Ward Blackwell of LOL Yards brings to Bergen County residents, as he reveals on this episode of The Good Neighbor Podcast.

Ward shares how he pivoted from his digital marketing career during the early pandemic when clients were pausing services, recognizing an opportunity in the emerging yard sign industry. With entrepreneurial instinct and SEO expertise, he quickly established LOL Yards as a go-to celebration company without spending a penny on paid advertising.

What makes LOL Yards stand apart is their commitment to personalization. Rather than generic birthday displays, Ward maintains an extensive inventory of themed decorations matching virtually any interest – from chess pieces to video games, sports logos to unicorns. This attention to individual passions creates meaningful celebrations that resonate with recipients of all ages.

The conversation takes a humorous turn as Ward describes some of his most popular adult-focused displays, including the "Holy crap, Mike is 50!" sign surrounded by poop emojis, and the "Fantasy Football Loser" displays that playfully embarrass league members. He recalls surprising his Chinese mother-in-law with welcome signs featuring Chinese characters and his children's photos, demonstrating how these displays create memorable moments across cultures.

Beyond signs, Ward has strategically expanded into small-scale party rentals including candy carts, popcorn machines, and snow cone machines – perfectly positioned to help panicked parents pull together last-minute celebrations. His business philosophy centers on making parents look like heroes while keeping the ordering process simple and pressure-free.

Check out lolyards.com to bring a personalized celebration display to your next special occasion, or to hilariously embarrass a friend turning 50 with poop emojis covering their lawn!

LOL Yards LLC

Ward Blackwell

(201) 918-3305

[email protected]

LOLYards.com