Want an electrician who actually calls back and shows up on time? We sat down with Rey from R&J Brothers Electric, a family-run team serving Bergen County, to unpack how a service-first approach turns everyday fixes into lifelong relationships. Rey shares why he focuses on small jobs—troubleshooting outlets, installing ceiling fans, swapping GFCIs—and how fast estimates, clear pricing, and warm manners create trust that lasts.

We dig into the real work of running a trade business: setting prices with healthy margins, financing and maintaining trucks, hiring techs who care, and building a brand that lets you charge fairly without haggling. Rey’s marketing playbook is refreshingly simple and effective—consistent posting, neighborhood groups, door hangers, yard signs, before-and-after shots—designed to reach local homeowners where they are. The result is a steady pipeline without burning cash.

The conversation also explores two big growth areas. First, electric vehicle chargers: what drives cost, how panel location affects wire runs, and how partnerships with PSE&G unlock valuable rebates many homeowners miss. Second, smart home and landscape lighting: from Ring video doorbells and floodlights to thoughtful LED low-voltage designs that highlight trees, paths, and roof peaks while keeping energy costs low. You’ll hear practical design tips, install best practices, and honest talk about budget, efficiency, and long-term reliability.

If you care about reliable service, smart upgrades, and getting more beauty and safety out of your home, this one’s worth your time. Subscribe, share with a neighbor who’s been ghosted by a contractor, and leave a review to help more locals find the show. Got a project on your list? Tell us what you’re planning and what’s holding you back.

R&J Brothers Electric
Rey Guedes
New Milford, NJ
973-951-2005
[email protected]
rjbrotherselectric.com