Looking for a wellness space that fits real life instead of rearranging it? We sat down with Kiara Scher, the new owner of Wyld + Well in Wyckoff, to unpack how a former Manhattan PR pro built a calm, modern studio that actually works for parents, professionals, and anyone craving mindful movement without the all‑day sweat commitment. Think non‑hot yoga, Pilates, restorative and yin, plus an infrared sauna and optional red light therapy—all tucked above Superjuice Nation for an easy, health‑minded flow to your day.

Kiara shares the winding path that shaped her vision: years launching fitness brands in the city, a pandemic pivot to a women’s wellness platform, and a season in the Cayman Islands immersed in prenatal support and true community. Those lessons surfaced in every choice—offering formats you can take while pregnant, focusing on small stabilizing movements in Pilates, creating a no‑phone policy to protect attention, and designing a sanctuary feel with thoughtful merchandising and events. We talk about why marketing should lead, not lag: partnerships, positioning, and experience design are what turn a studio into a neighborhood anchor.

We also dig into recovery as a pillar, not a perk. Infrared sessions and red light therapy help with inflammation, sore muscles, and skin rejuvenation, and they pair naturally with slower practices that calm the nervous system. Add in a $49 two‑week intro offer, simple booking via Mindbody or the Wyld + Well app, and a location at 637 Wyckoff Ave that’s easy to find—enter through Superjuice—and you’ve got a studio built for consistency. If you care about accessible wellness, community events, and smart, modern programming that respects your time, this conversation will give you ideas and a clear next step.

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Wyld + Well
Kiara Scher
201-961-9641
[email protected]
wyld-well.com